What makes popular music
popular is not only the nature and content of
the songs or the identity of its performers; it
is also its availibility. Popular music is as
much shaped and defined by advertising,
marketing, distibution and retailing as by
lyrics and chords sequences. The sheer amount of
literature on the subject is a sobering reminder
of how much of a truism this has become.1
However, it is also a field in which fast,
permanent evolution necessitates constant
monitoring.
The
development of the Internet was bound to have a
momentous impact on popular culture,
particularly on the accessibility of the words,
sounds and images that define it. Throughout the
nineties, a series of technical innovations
gradually made the distribution of music via the
Internet more than a dream, and several
commercial ventures were launched, probing the
possibilities of making music accessible
on-line.2 But none had generated such a fierce
and heated debate as the new generation of
digital music-promoting companies led by the
much maligned and the much celebrated Napster,
and a number of others that came in its wake,
Gnutella, Scour, CuteMX, Freenet or iMESH, to
name but a few.
In
the course of the last few months, the music
business has indeed been challenged and
questioned by companies like Napster that offer
a revolutionary means to access music. They owe
their existence to a computer format called MP3,
shorthand for "MPEG Audio Layer-3", a
handy compression technology, with no embedded
encryption or copyright protection, created by a
coalition of international audio experts and
perfected in Germany in 1987.
MP3
compresses large sound files down into a size
easy to download and swap over the Internet.
What Napster does is to provide Internet users
with a program that enables them to share songs
and swap music files they already have on their
computers in MP3 format with other Napster users,
a free, easy and almost instantaneous process.
The problem is that the stockpiles thus
connected are mostly of unauthorized MP3 files.
For if Napster cannot remove copyrighted
material from the user-created pool and does not
technically "host" any copyrighted
material on its site, most of the music
downloaded and shared is, since it is either
music Napster users have bought directly in
digital form (from record companies sites or
on-line retail outlets), or their own CDs that
they have compressed into MP3 files (a simple
process that only requires a "data
ripper", a free program that can be found
anywhere on the Net which enables the copy of CD
audio files directly onto a computer's hard
drive, the files being subsequently compressed
to a few magabytes by the MP3 encoder).
As a
result, Napster is being sued by the Recording
Industry Association of America, the
music-industry lobbying group. Its president,
Hilary Rosen, and the major recording companies
she represents, contend that Napster is
unlawfully distributing copyrighted music, thus
stealing RIAA property and hurting profits; more
exactly, Napster is accused of tributary
copyright infrigement, which means contributing
to and facilitating other people's infrigement.
To assess what is at stake, it may be useful to
know that there were 3 billion songs downloaded
in January 2001 alone, making it the most
popular website ever. "We estimate that a
worst-case scenario would be 16 percent of all
U.S. music sales in 2002 being lost to Web
piracy, representing a $985 million loss in U.S
music profitability," reads a confidential
analysis, issued in August 2000 by the Sanford
C. Bernstein & Co. Investment Research
Group. A preliminary injunction shutting Napster
down has been stayed by a San Francisco federal
court pending appeal, while mp3.com is going on
appeal following a September ruling by a Federal
District Court in Manhattan that the company had
willfully infringed the copyrights of Universal
Music Group (settlements have been reached with
the other majors).
Napster
and consorts are thus technically engaged into
piracy, the "unauthorized use of another's
production, invention or conception"
(Webster). Popular wisdom (and more
surreptitiously, heads of states) have
traditionally held pirates in high esteem; they
vindicate lower class' resentment of the rich
and powerful and provide the excitement of
vicariously infriging on the law. Is it enough
to turn Napster inceptors into subversive
activists? Is this new method of acquiring music
an act of resistance, of defiance or does it
merely contribute to the entertainment of the
masses in a capitalist economy?
These are some of the issues I would now like to
explore.